I’m starting to like viral campaigns. Especially when they throw everything including the kitchen sink at you – like super hot chicks with big boobs from a viewer’s POV dancing, swimming and behaving generally frisky and buoyant. How about the interactivity part where you can choose Keeley Hazel’s fate in the upcoming film that will be a part of the campaign to promote Lynx’s new changing fragrance (in packaging that makes it look like a stick of deodorant). The action will unfold on Facebook and XBOX 360 Live and will challenge the audience to see if they can keep Keeley interested.