I’m starting to like viral campaigns. Especially when they throw everything including the kitchen sink at you – like super hot chicks with big boobs from a viewer’s POV dancing, swimming and behaving generally frisky and buoyant. How about the interactivity part where you can choose Keeley Hazell’s fate in the upcoming film that will be a part of the campaign to promote Lynx’s new changing fragrance (in packaging that makes it look like a stick of deodorant). The action will unfold on Facebook and XBOX 360 Live and will challenge the audience to see if they can keep Keeley interested.
Some more from the official blurbage: “To celebrate the launch of new Lynx Twist, the fragrance that changes, Lynx has taken its first foray into film production with the sexy comedy Keeping Keeley. This interactive film differs from other online offerings by allowing viewers to control the fate of the protagonist. The film features a stellar cast of up and coming UK talent including: the eponymous Keeley Hazell, Blake Harrison (Neil from The Inbetweeners), Mike Fielding (Naboo from The Mighty Boosh) and the Scarlet Harlots (T4s Orange Unsigned Act). Scripted by the BAFTA award winning team behind Channel 4 comedy Green Wing, Keeping Keeley is shot entirely from multiple point of view”
Watch the teaser video now:
